New People is a 3 floors glass building, which is located at Japantown, 1746 Post Street. New People is San Francisco based and founded by Seiji Horibuchi. He also founded VIZ Media, which is one of the largest publishers of Japanese entrainment media in the US. New People is a first-of-its-kind destination devoted to film, fashion, art and design goods. It fosters creative collaborations with artists, filmmakers, fashion labels, and design labels as well. It introduces us Japanese pop cultures that we have never heard or seen.

Walking into the building, there’s a retail section and a cafe. You can find lots of creative design goods and some of them are limited edition. Finding a gift for your friend’s birthday? New People has lots of choices for you and they’re fun, for sure. Feel like having a coffee and some snacks? Its cafe served Blue Bottle Coffee and its original Macha Latte and teas. Atelier Kawashima’s macarons would be perfect to have with the drinks. Craving for more shopping? New People also has fashion lines in the store, such as BABY, THE STARS SHINE BRIGHT, h.NAOTO, and SOU.SOU. If you’re addicted indie films, don’t miss its cinema on the basement floor. It presents different films every week. You must find one you like.